Restaurant Transformer Architecture Competition

Background Information
Unlike most stand alone restaurants, hotel restaurants need to be flexible enough to offer a variety of dining experiences including breakfast, lunch, dinner, private dining, cocktail happy hours, and even accommodate non-dining occasions such as private/small business meetings. Marriott International wants designers to re-imagine what a hotel restaurant concept could look like. They want to break through traditional approaches and introduce a highly dynamic design that can physically transform within a single restaurant space.

Objective
Design a restaurant interior that has the ability to physically transition and transform into forms that take on a whole new mood, shape, function, staging, lighting, attitude, and size. This means going beyond the typical transition cues that are commonly used like uniforms, light dimming, and table settings. You can come up with concepts that either transform the whole space or create distinctive areas that house micro concepts or distinct zones within the bigger space. However, no matter how the concept is expressed, there must be a strong sense of coherence and harmony to the total design.

Prizes
The total prize money for this challenge is $15,000 and will be broken down in the following way:
Community Prize (as voted by the Jovoto community): $7,500
• 1st: $3,500
• 2nd:$1,500
• 3rd: $1000
• 4th-6th: $500

Jury Prize (as voted by the Jury): $7,500
• Winner: $4,000
• 1st Runner Up: $2,500
• 2nd Runner Up: $ 1,000

Rules
The Restaurant Transformer interior design contest is a public contest on jovoto, that is, everybody can join. The submission period is opened from August 23, 2011 until October 4, 2011, and is followed by a only rating period until October 11, 2011.


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